January 15 morning news, LG Electronics marketing strategy and planning team leader James Choi (James Choi), said the company’s Windows Phone 7 (hereinafter referred to as “WP7″) mobile phone sales failed to meet expectations, and their hopes will be launched later this year at the low end of WP7 models.
Microsoft said last month, WP7 efficiency of mobile phones has reached 1.5 million. However, the WP7 Choi on LG mobile phone sales and satisfied. He said: “We have high expectations, but the results are not satisfactory.”
He believes that, WP7 will not be welcomed by technical staff, purchase of the crowd’s main functions will be those who want a simple, even some “boring” mobile person. He said: “For us in terms of technical staff, WP7 phone will start after one to two weeks is a bit boring. But it does fit in some market segments. Although the initial performance is not satisfactory, but it is still has great potential. ”
Cui believes that the current mobile phone sales WP7 poor, because the initial release of high-end models are expensive, but ideal for consumer groups WP7 need is a price slightly lower, slightly less functional phone. He said: “Right now mobile phones have been many questions WP7; but listed among the low-end models, it will increase market share. As high hardware requirements, WP7 present, only high-end phone models, limited sales growth.”
Analysts believe that, LG has always been to cheap mobile phone is known, its executives hope to rely on low prices to attract more consumers is not surprising. However, if his judgments are correct, the low-end mobile phone market has become hot WP7 paradise, Microsoft is likely to fall into trouble. The reason is, iPhone, Droid X, HTC Incredible other high-end models in the smart machine sales play a decisive role, is the largest selling models; in this market, the low may not be able to bring increased sales.
In addition, Microsoft is not only expected profit through the sale of WP7 system; it needs a similar with Google Android, by the way mobile advertising revenue. To buy low-end models of mobile Internet users spent time on is usually less than the high-end consumer models, which will lead to Microsoft’s difficult to achieve its original intention.
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From: http://www.newsgoogle.info
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Tags: LG Mobile, LG Mobile executives, sales, Windows Phone 7